This report is based on the WARC GEISTE framework, which examines the key global trends that will be shaping marketing strategies over the coming year.

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Identifies five trends that will shape marketing strategies of the alcoholic drinks sector in the coming year.

In this edition of Spotlight APAC, WARC APAC Managing Editor Rica Facundo looks at key trends that will influence how affluents in APAC view luxury, signal status and engage with luxury brands.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Phase two of the Advertising Research Foundations's Attention Measurement Validation Initiative studied the methods for measuring attention across providers and found that the various tools – from eye ...

This opinion piece is part of the Future of Strategy 2024 series, WARC subscribers can read the full report here. It’s time for big brands to embrace "cultural relevance", says Leila Fataar, founder ...

This opinion piece is part of the Future of Strategy 2024 series, WARC subscribers can read the full report here. In a working world impacted by AI, the people around your strategy have never been ...