The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Bill Wise, CEO of Mediaocean, said: “We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world's best technologies. Together, we will be a ...

While WBD Ad Sales didn't explicitly cite "Friends," it is one of the shows capable of running its new "Shop By Max" units.

Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

Paxton's subpoena -- issued soon after Media Matters published a negative report about brand safety on X -- marks an ...

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

The second ad in Opendoor's "Reasons To Move" campaign finds a holiday-themed reason to move as soon as possible.

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Ruben Schreurs joined Ebiquity in 2020 as chief product officer when the company acquired Digital Decisions, which he founded.

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The Liv Mas Scholarship program is open to both Taco Bell Team Members and customers "looking to pursue higher education to,,, ignite change in their communities." ...

Apple has started selling its own advertising inventory for Apple News. The company is pitching ads to publishers and ...