Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual ...

The second ad in Opendoor's "Reasons To Move" campaign finds a holiday-themed reason to move as soon as possible.

For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

OpenAI has run into a legal problem in Asia. Asian News International (ANI) has filed suit in a New Delhi court, accusing ...

Kantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

Apple has started selling its own advertising inventory for Apple News. The company is pitching ads to publishers and ...