Top marketer Esi Eggleston Bracey reiterated the thoughts of her CEO Fernando Fernandez in promoting the use of “creators’ ...

B2B brands are far less likely than those in B2C to have a dedicated, fully accountable marketing effectiveness team.

Anna Greene has been promoted to vice-president of marketing, as Gousto looks to “broaden and strengthen” its leadership team ...

Co-creating experiences with consumers might feel scary at first, but for Mars it has lead to engagement with “no dead ends”, ...

Markey, who was named Marketing Week’s Marketer of the Year in 2023, is leaving Boots UK after four and a half years.

Former M&S marketing boss Anna Braithwaite replaces Charlotte Lock as John Lewis chief customer officer. Following a ...

You can build trusted brands in a volatile world by knowing your customers, falling in love with the craft and investing in ...

New research from LinkedIn’s B2B Institute shows the importance of having strong brand recall in the gen AI space when trying ...