Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season.

All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset ...

Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect ...

Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven ...

Don’t miss this opportunity to move beyond compliance and build a consent strategy that maximizes customer opt-ins and ...

LinkedIn is a behemoth in B2B marketing. Here's our guide to the site's tools, marketing strategies and best practices.

Marketo rolled out several noteworthy updates in its October 2024 release. These updates aim to enhance user experience, ...

Jessica Shapiro, CMO of LiveRamp, shares her thoughts on why marketing should lead the response in times of crisis.

Whether you’re a new user just starting out or a current user evaluating your existing solution, now is the perfect time to explore how these platforms can benefit your business. MarTech’s Marketing ...

Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI.

With these competencies, marketers can align martech tools with business needs, optimize data flow and enhance customer engagement.

Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative experiences sharply impact customer loyalty, but — despite the ready ...