Nearly 90% of consultants said mail was strategically important in '24 and 84% of voters received direct mail, a big increase ...

A major issue is that AI doesn’t remember details well. It trends toward generic insights, even when you prompt it with clear guidelines.

Political advertisers are falling short in their digital investments, according to an analysis of the 2024 digital landscape.

Let's talk about the Dead Persuadable Voter Theory. It goes like this: Undecided voters aren’t offline. They’re disappearing.

Democrats suffered from underwhelming turnout among some of their most crucial voting blocs, according to an analysis of 2024 ...

Crowdpac, the online crowdfunding platform for political campaigns, is getting a major makeover ahead of the 2026 midterms.

To earn votes, you need name recognition, and a buy in for your message. That takes time the traditional campaign timeline ...

A complaint filed with the FEC is challenging the Trump campaign’s coordinated canvassing efforts with Turning Point Action ...

In an email to supporters, VFP’s Founder and CEO said that the nonprofit would suspend activities and dismiss its staff as of ...

Former Vice President Kamala Harris fell short among key voters that helped power former President Joe Biden’s victory in 2020, while failing to turn out the new and infrequent voters that Democrats ...

Any country music fan would feel right at home at our office, where The Highwomen reign supreme. We often revisit a line from “Crowded Table,” The Highwomen’s call to intentional growth and ...

Political operatives and campaign workers are facing an increasingly difficult voter outreach landscape, with traditional canvassing methods failing, in many cases, to produce the level of voter ...