Nearly 90% of consultants said mail was strategically important in '24 and 84% of voters received direct mail, a big increase ...

A major issue is that AI doesn’t remember details well. It trends toward generic insights, even when you prompt it with clear guidelines.

Political advertisers are falling short in their digital investments, according to an analysis of the 2024 digital landscape.

Let's talk about the Dead Persuadable Voter Theory. It goes like this: Undecided voters aren’t offline. They’re disappearing.

Democrats suffered from underwhelming turnout among some of their most crucial voting blocs, according to an analysis of 2024 ...

A new complaint filed with the Federal Election Commission is testing the agency’s rules allowing campaigns to coordinate their canvassing efforts with outside groups without disclosing the donors who ...

Most campaigns wait too long to start knocking on doors. They wait until they’re fully staffed and fully funded, until there’s a yard sign design, and they have walk cards in-hand. By the time they ...