Royal Jordanian Airlines, and its creative agency of record AdPro&, discusses its post, which reached more than 700,000 people organically.

"We’ve relied too much on the AI ‘write prompt → generate content → post content’ cycle," says RAKEZ's Ahmad Numan.

The Premier Inn campaign with Crowd was delivered across social media; Google and Meta search platforms; and hyper-segmented messages.

Kantar's Hakan Nurakin, Wensi Li, and Richard Williams talk to Campaign Middle East about how old formulae in luxury won't work for Gen Z.

Gambit Communications has seen client wins, including Samsung, Property Finder, The Red Sea International Airport, FIX ...

Using WPP Open’s Creative Studio, an AI proprietary tool, Kim Mascarenhas reveals three characteristics about MENA's Gen Z ...

Hub71's Mohammed Alkhoori explains why storytelling is strategy for a startup, and why we must turn companies into communities.

"By elevating our people from within, we’re giving them the runway to keep defying expectations,” TBWARAAD Group CEO Reda ...

With Nadine Njeim as ambassador, Henkel Consumer Brands debuts haircare line through an influencer-led activation.

Landor Group's Erlings on why brands should treat sonic branding as a tool for more emotionally intelligent experiences.

NNR's Huda Ismail shares her thoughts on how communicating to audiences in the UAE with authenticity beats virality.

In a move that signals more than just a typical sponsorship, Saudia – the Kingdom’s national airline – has joined the Esports World Cup Foundation (EWCF) as its official Airline Partner. Announced ...