The agreement between Tips Music and TikTok aims to meet the increasing demand for Indian music among global audiences. The ...

Driven by a favorable monsoon season and positive market sentiment, tractor sales in India are projected to surge by 8-10% ...

While quick commerce platforms are increasingly adding beauty and fashion categories to their offerings, Myntra will be one ...

Dev Shenoy, who served as Head of Ad Sales at Disney Star (now JioStar), has stepped down after a 20-year career with the ...

Supermarkets in Brazil belonging to French retail giant Carrefour are facing a boycott over the company's announcement it ...

KRBL, known for its 'India Gate' basmati rice, is expanding into mixed spices and rice bran edible oil. The company plans to ...

Consumer behavior is constantly evolving, influenced by trends and digital interactions. Marketers need to understand the ...

On Wednesday, the US Department of Justice submitted its recommendation for the breakup to US District Court Judge Amit Mehta ...

Account-Based Marketing (ABM) is transforming B2B marketing by focusing on high-value accounts and personalized campaigns.

Vikrant Mudaliar, CMO of Dream11 There are many fantasy sports platforms but Dream11 stands out as a cut above the rest. Dream11 captured market share early on through strategic marketing partnerships ...

Retail sales, which comprise purchases of motor vehicles, clothing, furniture, food and beverages among others, grew by 0.4% ...

Driven by a thirst for personalization and fueled by social media, Gen Z and Millennials are increasingly turning to ...