As digital marketing evolves, industry experts argue that the overreliance on click-through rates is misleading, calling for ...

While Netflix does not expect advertising to become a primary growth driver until 2026, it noted that the ad-tier accounted ...

In the company's earnings statement, CMD Narayanan highlighted the company’s efforts to enhance its digital reach and ...

To further enhance its engagement in the Indian market, the company has onboarded Genelia and Riteish Deshmukh as their brand ...

I&B secretary Sanjay Jaju highlights the transformative potential of 5G, particularly when combined with immersive ...

This initiative of Meta is being launched in collaboration with key ministries, the Ministry of Electronics and Information Technology (MeitY), the Ministry of Home Affairs (MHA), the Ministry of Info ...

Promoted across digital and social media channels, the campaign will also utilise programmatic platforms to reach in-market auto enthusiasts, family-focused individuals, and travel affinity audience ...

Key components of the program include the introduction of DV News Plus, a positive contextual segment for news, advanced ...

This acquisition will enable Bikaji to expand its product portfolio into the premium bakery and patisserie segment, while ...

Dutta, who led the Kids and Animation portfolio, will step down as Business Head by the end of this fiscal year ...

Filled with unexpected twists, supernatural elements, and comedic moments, the movie redefines the genre and is a treat for ...

The campaign is a series of three Digital Video Commercials (DVCs), where the films show how the real emotions and excitement ...