From improving measurement to empowering creators and partnering prolifically, retail media operations became more ...

Ad Age explores why agencies, in particular, are laying off DE&I executives, while some industry professionals fear cuts will ...

With shrinking budgets, marketers are asking agencies to produce more earned media and reactive purpose campaigns, as opposed to broader initiatives, Lanfranco said. “It’s more of that work and less ...

The operator was human, straightforward and reassuring. Dialing zero and hearing someone pick up, ready to solve a problem ...

From taking on Down syndrome stereotypes to making the case for mental well-being in sports, these ads got it right.

Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...

Are you a print subscriber? Activate your account. By Garett Sloane - 1 day 16 hours ago By Erika Wheless - 1 day 17 hours ...

Kraft Heinz is facing criticism for how it responded to a customer who says she bought multiple boxes of the brand’s ...

McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its ...

Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: ...

As it seeks to become an ultraluxury brand, Jaguar has unveiled a radical new design and logo that the auto marketer hyped as ...

Every campaign is different, and every creative has their own methods, but the right tech can bring teams together and ...