The queen of the best heartbreak album of 2024, Rosie, is now also the star of the year’s most romantic campaign. In honor of Valentine’s Day, Skims tapped Rosé to model the brand’s comfortable yet cute lingerie and pajama sets—adorned with hearts and kiss prints in pretty shades of pink, red, and beyond.

The "APT." singer channels 'romantic and cute' for Skims upcoming collection featuring lace pieces and buttery-soft loungewear

Skims’ highly-anticipated Valentine’s Day Shop is back with Blackpink’s Rosé at the forefront. With well over 100 limited-edition styles across intimates, pajamas, loungewear, clothing and lingerie, the collection is filled with an assortment of thoughtfully designed basics and statement pieces for every body and occasion.

Valentine’s Day has always held a special place in my heart,” Rosé said in a statement. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday.

Blackpink’s Rosé has collaborated with Kim Kardashian's loungewear brand for its 2025 Valentine’s Day collection.

Kim Kardashian is about spreading the love on Valentine's Day, and she's doing it with her newest collection. Honoring the campaign is BLACKPINK's Rosé, as she captures the sweetness and auratic feeling of the holiday.