The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get traction.

The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.

I had to go and investigate for myself. Throughout the course of the week, I sampled dozens of new and unreleased snacks, including new sour gummies, innovative dark chocolate bars, and flavorful nut spreads.

This could impact Nutella prices as its Italian maker, Ferrero, buys about a quarter of Turkey’s hazelnut output, according to Bloomberg. The hazelnut supply squeeze could also affect Ferrero Rocher chocolates, another popular candy.

Nutella prices may soon climb after Turkey — the world’s top hazelnut producer — was hit by a devastating spring frost that wiped out large swathes of crops. As the firm behind the brand faces rising raw material costs,

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WK Kellogg Co. shares are up nearly 50% after a report that Italy's Ferrero Rocher and Nutella maker is [nearing a $3 billion deal](