Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

From Kansas City to University of North Carolina, he navigated NIL negotiations as a college basketball sensation.

How is the University of Louisville dividing its $20.5M in revenue-sharing money? UofL AD Josh Heird sat down with the CJ to explain his approach: ...

What do you expect, Mr. Goodman. You have entitled, prima-donna’s riding around in their new wheels, vaping and smoking dope. Welcome to the new world of college football at Auburn University.

Jaiyn Collingwood, a 2026 small forward from Sidwell Friends High School (Washington, DC), has narrowed his college choices to seven, with Maryland among the fi ...

The NIL landscape has changed drastically across college sports since the NCAA adopted it in 2021, but that doesn't mean we can't still have fun commercials. L ...

Michigan State legend Earvin "Magic" Johnson sees the issues that his friend Tom Izzo has to endure in this current age of ...