Second seed Alexander Zverev barely needed to get out of third gear as the German cruised past Frenchman Lucas Pouille 6-4 6-4 6-4 and into Australian Open second round on Sunday.

Aryna Sabalenka took her first step Sunday toward a third consecutive Australian Open title as the top-seeded Belarusian breezed to a 6-3, 6-2 win over Sloane Stephens in a first-round match in Melbourne.

Australian Open is here, and the world's best tennis players are not the only ones competing in Melbourne. All of the major sportswear brands are trying to steal the global spotlight at the first Grand Slam of the year.