The Desk on MSN13h
MRC completes accreditation of Nielsen Big Data & Panel measurement
The Media Ratings Council (MRC) on Wednesday formally accredited Nielsen’s Big Data & Panel National TV measurement product, ...
adexchanger21h
Nielsen Touts New MRC Accreditation Ahead Of Upfronts
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...
Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...
Nielsen Wins Approval to Combine First-Party Streaming Data and TV Measurement
A key industry board has given the OK for Nielsen to incorporate data that streaming services collect into its TV ratings ...
Streaming Media Magazine7d
Streamers Take Measure of Nielsen's Integration of First-Party Data
In November, the Media Rating Council approved Nielsen’s integration of first-party live streaming data into its national panel-based TV measurement, an approach first deployed with Amazon’s ...
MediaPost21d
The Past, Present And Not-Too-Distant Future Of Standards: A Conversation With George Ivie
While the rest of us were celebrating the New Year, George Ivie was celebrating his 25th anniversary as the CEO and executive director of the Media Rating Council -- already the longest-running ...
Campaign7y
Facebook signs up to Media Rating Council auditing
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...