Taco Bell Value Meals Drive Sales

Taco Bell parent serves up sales beat as value meals whet demand
Yum Brands surpassed Wall Street estimates for fourth-quarter comparable sales on Thursday as value offerings from Taco Bell attracted budget-conscious U.S. consumers to the popular Tex-Mex chain, sending its shares up about 7%.
Strong Taco Bell sales fuel Yum Brands earnings beat
Yum Brands on Thursday reported quarterly earnings and revenue that topped Wall Street estimates. Results were fueled by strong sales for KFC's international restaurants and Taco Bell. Net sales climbed 16% to $2.
Yum Brands Sales Turn Positive, Driven By Taco Bell Results
Yum! Brands Inc. shares had their biggest gain in almost five years after sales surpassed expectations, buoyed by growth at the Taco Bell fast-food chain.
Yum! Brands Stock Shines After Q4 Earnings Beat, Fueled By Taco Bell and KFC Growth Engines
Yum! Brands, Inc. (NYSE:YUM) shares are trading higher on Thursday. The company reported fourth-quarter adjusted earnings per share of $1.61, beating the street view of $1.60. Quarterly sales of $2.362 billion outpaced the analyst consensus estimate of $2.
Taco Bell Value Meals Drive Sales As Yum Brands Reports Earnings
Yum Brands reported strong fourth-quarter and full-year results, fueled by Taco Bell's value-driven menu. The fast food giant made $885 million in company sales in Q4, up from $647 million in 2023. Yum Brand made over $9 billion in digital system sales last year, the company's quarterly earnings report.
Taco Bell owner Yum creates a new technology platform
Byte by Yum will consolidate the technology capabilities the company has developed or acquired over the years.
Yum! Brands tops estimates as Taco Bell shines again
Yum! Brands' ( NYSE: YUM) core operating profit rose 17% across the company, led by the Taco Bell division. The company's restaurant margin rate of 17.9% was ahead of the consensus estimate of 16.2%. Adjusted EPS was reported at $1.61 vs. $1.60 consensus and $1.26 a year ago.
Taco Bell-parent Yum posts quarterly sales beat as value meals whet demand
Its shares rose about 3% in premarket trading. Fast-food chains from McDonald's to Burger King are leaning on their value meals to revive demand, after high prices of essentials and steep borrowing costs forced customers to dine out less.
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