Drake is battling his own record label over a song that is the lynchpin of a now legendary hip-hop feud.

Drake's legal team said UMG used its resources to "elevate a dangerous and inflammatory message that was designed to assassinate Drake’s character."

The leading hip-hop superstar beef has been cranked up another notch, with Drake suing Universal Music Group for defamation over rival Kendrick Lamar’s diss track “Not Like Us.”