Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Learn about jaguar conservation efforts, the importance of Jaguar Conservation Units, and how global initiatives protect ...

Jaguar’s ambitious rebranding strategy has led to significant spikes in consumer interest for its older models ahead of the ...

International Jaguar Day is a reminder of the beauty and vulnerability of one of the planet’s most iconic big cats. By ...

Saying goodbye to its signature roaring cat, the 98-year-old carmaker Jaguar made headlines last week with its latest ...

Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...

YEAH, baby!” The ‘Shaguar’ Jaguar E-type roadster from the Austin Powers films is up for auction. The car featured in all ...

Jaguar has managed it before. PH recalls the unveiling of both the C-X75 and the C-X16, concepts so wildly good-looking and ...

Jaguar is back in the news and courting controversy, after ditching its iconic leaping panther. But what was the point, asks ...

Analysts and experts fear the tariffs could be more damaging for European car makers like Volkswagen and Stellantis and their ...

Much of the marque’s fanbase is aggravated by a marketing move that they consider “too woke” or an affront to the brand’s ...

Old Jaguar is all but gone. Production of the XE, XF and F-Type ceased in the summer, and the i-Pace and E-Pace go the same ...