Often, they'll feature a popular celebrity who's supposedly pushing a new product or investment opportunity, something many ...

Facial recognition is one of the most polarizing technologies on the market, but Meta is hoping people will be more willing ...

Meta tests new defenses against scams, including facial recognition, to prevent fake endorsements and assist with account ...

Meta is bringing back facial recognition technology, this time as a way to crack down on celebrity scam ads on Facebook and ...

The goal is to help Facebook and Instagram crack down on so-called 'celeb-bait ads,' but facial-recognition tech will also be ...

Three years after Meta shut down facial recognition software on Facebook amid a groundswell of privacy and regulator pushback ...

Meta is testing the use of facial recognition technology to help protect people from so-called “celebrity bait” adverts and ...

Meta Platforms Inc. today said it’s in the process of testing new facial recognition technology to help reduce the number of ...

This facial recognition system will get triggered when Meta AI thinks it is dealing with a scam ad, copying the images from ...

Meta is expanding tests of facial recognition as an anti-scam measure to combat celebrity scam ads and more broadly, the ...

The company is targeting fraudsters and scammers who use the image of somebody well-known to fool people into clicking on a ...

One of the many methods used to trick people into engaging with ads that lead to scam websites is to feature public figures, such as celebrities ...