Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack ...

Quantum has jumped its way to the Aussie shores, hoping to find similar success to the likes of SBW—without the early hiccups ...

Allan Barber traces the challenges, costs, and disappointments of generic country of origin marketing for red meats, and warns that brand building for low margin product is hard requiring long-term pa ...

Getting a user's attention can be difficult in the crowded space of B2B marketing, and marketing with GIFs can help you increase engagement. Source: Pixabay Brand Persona GIFs can help establish your ...

Aiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ...

Finding the right prospects is key to a successful direct mail campaign, and list profiling is an effective way to do it. Let ...

To some farmers, the payment mode is viewed as a liberator and to others, it is additional bureaucratic layer that must be ...

Nitin Khanna, Vice President of Marketing at Acko, shares how the company has direct access to customer data, allowing it to ...

Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns ...

PostcardMania expanded its multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the ...