Jaguar no longer makes cars like the E-Type or the XJs that looked just as good and maybe even better than Tawny Kitaen did ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

For many in the Republican Party, pro-family rhetoric is slowly replacing pro-life rhetoric. What began this July with ...

There are two boardroom meetings I fervently wish I could have attended – and that’s not a sentence I ever thought I’d write. The first is the marketing meeting where Jaguar’s recent rebranding ...

Jaguar's recent rebranding with new taglines like 'Copy Nothing' has drawn mixed reactions, with smartphone maker Nothing ...

The internet has plenty to say about Jaguar's recent colorful rebrand. This article breaks down what happened and shares five hacks to crush your next product launch.

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...

Jaguar has managed to do something they haven’t done in years: get people to notice them. However, last week’s rebrand has gone over like a lead balloon in some circles. As part of their Copy Nothing ...

It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...