Lyft is incorporating Cash App as a new payment method for its customer base, extending its offering for non-traditional payment options. The ride-hailing company on Thursday said the addition of Cash App, owned by Block SQ, will allow it to get closer to Gen. Z and millennial consumers.

With an integrated Cash App Pay partnership, Lyft is adding an easy and exceptionally customer-friendly new payment method. It means that riders don't have to pull out a card and enter their information, instead seamlessly linking Cash App to the Lyft app.