After cursing on the live broadcast, Bush Hager admitted that she thought she was “allowed to say it one time.”

Bush Hager wasn’t the first “Today” host who accidentally broke the Federal Communications Commission’s broadcast rules on “profane content,” which the agency defines as “‘grossly offensive’ language that is considered a public nuisance.” In 2018, Savannah Guthrie was caught saying, “Oh, shit” on camera, and later apologized for it.