Because Walmart likes to release its most jaw-dropping TV deals as a handful of pre-meditated doorbusters, more shoppers will be waiting in the wings for the clock to strike a certain time (rather than calmly perusing several pages of TV deals) — which means TVs selling out is more likely and time is of the essence.

The Black Friday sale at Walmart is ongoing, with many of the top products at the best prices of the year. That includes truly steep discounts on favorites like the PS5, giant 4K TVs, AirPods Pro and many more. And the deals include all your favorite brands, like Apple, Sony, Nintendo, Roku, HP, Lenovo and Beats.

Walmart’s Black Friday video game deals on consoles, games, headsets, and more are up to 72% off. Shop the most popular deals on Xbox, Nintendo Switch, and Playstation 5 consoles and games like NBA 2K25 and Mario Kart 8,