AMD kicks of CES 2025 with a bang: its Ryzen AI Max processor combines discrete-level graphics with powerful AI, all surrounding a state-of-the-art Zen 5 CPU.

AMD is targeting both low-end and high-end AI PCs at CES 2025. The company unveiled a new family of Ryzen AI Max chips meant for "halo" Copilot+ AI PCs, which will sit above existing Ryzen AI 9 systems.

AMD promised eventual “mobile gaming dominance” back in 2022, and it feels like we’re getting closer every day. Today, the company is announcing not one, not two, but three different families of chips designed to take it there, including final confirmation of the long-rumored “Strix Halo” and “Fire Range” laptop chips.

AMD announced its Ryzen AI Max processors at CES, ushering in a new series of AMD -based AI PCs and laptops. The chipmaker also unveiled low- and midrange CPUs with AI capabilities, ensuring that buyers with different budgets have a chance to snag an AI PC. All of these chips are set to become available over the course of 2025.

What this enables is some truly monstrous improvements over Intel’s Core Ultra 9 288V. For example, for creative workloads, the Ryzen AI Max+ 395 has an average 2.6x faster rendering time in the likes of Blender and Cinebench. As for games, you’re seeing an average 1.4x faster GPU performance in 3DMark tests.

In all the hustle and bustle of the showroom floor, it's easy to lose yourself in the mix of new and exciting products that dominate CES 2025. But don't forget the chips and silicon that kicked off this year's event — we didn't.