The ad flashes back to sweet family moments when the father also couldn’t hear well. Returning to the present moment, he puts in the AirPods Pro 2 and the sounds all become clear, thanks to the earbuds’ clinical-grade Hearing Aid feature, introduced a month ago.

To my knowledge, Heartstrings is the first holiday spot from Apple to prominently feature disability and accessibility.

Launched at Rs 24,900, Apple Airpods 2 Pro allows users to take a clinically validated hearing test, which can then function as over-the-counter hearing aids if needed. The feature allows users to perform a hearing test directly from their iPhone, which plays tones and records responses, similar to a clinical test.