Despite the criticism it’s faced for the controversial campaign, our exclusive survey of US consumers with Kantar found the ...

Sydney Sweeney's controversial American Eagle campaign signals brands are returning to traditional marketing after consumer ...

The brand is hoping to take advantage of a TikTok trend which has garnered over 4.7 billion views and helped to boost romance ...

American Eagle's stock price rocketed shortly after President Donald Trump praised the clothing company's new ad featuring ...

Trump came to the defense of Sweeney on Monday in wake of social media backlash over the actress’ American Eagle advertising campaign released last month. In one of the video spots, she says: “Genes ...

Sweeney’s image didn’t threaten academia because it was political. It threatened academia because it wasn’t political at all.

Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out ...

PulsePoint, the leading healthcare marketing technology company, today announced the release of Adaptive Optimization™, a groundbreaking AI-powered capability that leverages a direct understanding of ...

Louisiana governor Jeff Landry and state lawmakers have made an exception within a more sweeping ban on political signs on ...

Industry leaders from Google, Oriflame, Bold Care and FreshToHome discussed ‘The Marketing Stack For A New Consumer Reality ...

Health and Human Services Secretary Robert F. Kennedy Jr. claimed Donald Trump is a chronic caller. At a press conference on ...

Jake Levine, a veteran of the Biden and Obama administrations, is the latest Democrat to mount an intraparty challenge ...