Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

WhatsApp announced yesterday that it will now show ads from businesses through its Stories-like feature, months after adding ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Instagram ads impersonating financial institutions like Bank of Montreal (BMO) and EQ Bank (Equitable Bank) are being used to ...

It’s official, WhatsApp ’s latest update is bringing ads to the platform.

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

The Trump administration is discussing policies that would make it harder and more expensive for pharmaceutical companies to ...

WhatsApp announced it will begin displaying ads in the app’s Updates tab as part of Meta’s effort to generate more revenue.

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

Curtis said that when she first signed on as the spokesperson for Activia, “My agents and lawyers and many friends questioned ...

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will remain end-to-end encrypted and private.