NewJeans also stated that, after their contract termination, they may no longer be able to use their group name going forward. In response, ADOR maintained that its agreement with

The popular K-pop girl group NewJeans announced in a recent press conference that they have decided to part ways with their agency ADOR, which is a sub-label under HYBE. Tensions around NewJeans’ association with ADOR started building following the fallout between former ADOR CEO Min Hee-Jin and HYBE.

NewJeans also revealed that they want to continue working with Min Hee-jin, the former ADOR CEO and the group’s creative director. Min was removed from her position at the label after HYBE accused her of attempting to gain control of ADOR from its parent company by selling company shares and leaking confidential information.

In response to the press conference, ADOR issued a statement contradicting NewJeans' claims. The agency asserted that their exclusive contracts with the group remained valid, expressing disappointment that the press conference was held without proper review and before receiving a reply to the letter of demand.

All five members of NewJeans are exiting their agency, ADOR. Minji, Hanni, Danielle, Haerin, and Hyein revealed their steadfast resolution to leave the company during an emergency press conference held in Seoul on November 28, 2024. The press conference began at around 8:30 p.m. KST.

In a press conference, the members of NewJeans said they're leaving their label, Ador — and may not be able to use their group name in the future