ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close ...

Firms wanting to maximize client referrals from AI bots need a robust online presence, plus content optimized for AI ...

An eight-legged doughnut is once again wreaking havoc on the Canton-based brand's social media accounts — and fans are eating ...

The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

While word of mouth, digital marketing and professional networks are still the main ways accounting firms promote themselves, ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

The choice for B2C leaders today is clear: continue to compete on transient features, or build an enduring identity based on ...

Marketers face AI news every day, and it’s almost impossible to keep up. AI agents are on the rise, but many are still in early development, beta testing, or lack real market adoption. So let’s skip ...

In a crowded digital world, businesses need more than generic campaigns that treat all markets the same regardless of local conditions. National marketing firms ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Client-focused, digitized services have become the norm across all industries, and law is no exception. Tech-enabled legal services and ...