ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close ...

Knoxville, Tennessee / / October 27, 2025 / MediaExpress Key Takeaways: High-growth accounting firms spend 2.1% of revenue on ...

The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

While word of mouth, digital marketing and professional networks are still the main ways accounting firms promote themselves, ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

The choice for B2C leaders today is clear: continue to compete on transient features, or build an enduring identity based on ...

In a crowded digital world, businesses need more than generic campaigns that treat all markets the same regardless of local conditions. National marketing firms ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Client-focused, digitized services have become the norm across all industries, and law is no exception. Tech-enabled legal services and ...

The influencer marketing industry is looking to make $30 billion this year. A lot of people are looking to tap into this market by creating viral videos. Toddnetta Trice, with the BBB of the Mid-South ...

At CDP World, Treasure Data redefined AI in marketing with its interoperable AI Marketing Cloud and the debut of the “Super Agent.” ...

Leaders from platforms discuss ways for brands to enable seamless integration and bridge the gap between advanced tooling and ...