CBS owned the rights to the SEC championship from 2001 through last December, but viewers are adjusting to the leagues' new ...
In search of a big upset in the last week of the regular season, Auburn fans won't be hearing the SEC on CBS theme when tuning into this year's Iron Bowl. The rivalry makes its debut next Saturday ...
Even then, ESPN agreed to pay the SEC $300 million annually for the TV rights, a significant increase from the $55 million ...