One of the nation's biggest advertisers will use the most-watched TV event of the year to focus on just a sliver of its ...

PG is leaning on faster Beauty and Personal Care innovation, premiumization and science-backed upgrades to drive pricing power and long-term growth.

Procter & Gamble (NYSE:PG) is acquiring Wonderbelly, a "free from" digestive wellness brand, expanding its health and wellness portfolio. The company is also deploying its Disaster Relief Program in ...

Advertising and sales promotion spend fell year-on-year, accounting for about 11.5% of quarterly revenue, lower than the share recorded in the immediately preceding quarter ...

Procter & Gamble Hygiene and Health Care Ltd. reported marginal revenue growth and improved profitability for the quarter ended December 31, 2025 (Q3 FY26), supported by operational efficiencies and a ...

A Cincinnati-born chip company is going viral for a new Super Bowl commercial featuring Grammy-winning pop star Sabrina ...

Adobe Inc. ramped up its advertising in 2025, spending $1.4 billion to promote its brand in the face of steep competition and ...

Vanguard Consumer Staples Index Fund ETF offers steady income and a 6.5% CAGR with top holdings like Walmart and Costco.

The Cheeky Panda and Kit & Kin have today been rapped by the UK's advertising watchdog, over claims made about the green credentials of their baby care products. Online messaging to promote the brands ...

Brands have spent up to USD$10m to snare a 30-second advertising spot in this year’s Super Bowl XL, representing a record-spend for the annual event.

John Fix urges media mix modelers to relax historical priors for radio and treat as-run delivery data as a trend break.

As layoffs pile up, workers are feeling increasingly anxious about the job market. Economists have said businesses are in a "no-hire, no-fire" standstill as hiring stalls overall. But a growing ...