The spot directed by Oscar-winner Taika Waititi starts with a taste test and ends with ice bear love.

Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...

TODAY shares a first look at Pepsi’s 2026 Super Bowl commercial, directed by Taika Waititi, that features a soda-loving polar ...

The complete ad begins with a blindfolded taste test, with a polar bear—which, as you may recall, has long been the mascot of ...

Super Bowl LX is upon us and advertisers are again bringing their commercial A game. Keep an eye out for Pepsi's hilarious ad ...

After getting 'caught on camera', the bears fully embrace the moment, posing confidently and owning their love for Pepsi.

Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola ...

The "Pepsi Challenge" is ready to "poke the bear" during Super Bowl 60. PepsiCo. already teased their commercial set to ...

The commercial, titled “The Choice,” directed by Oscar-winner Taika Waititi, revives the classic Pepsi Challenge blind taste ...

For decades, Super Bowl commercials have garnered […] ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

While we already are at the brink of the next great war, is this also the year of the great Soda War? Seems likely as soft ...