Apple’s low-key Apple TV rebranding hints at a deeper strategy to unify Apple’s streaming, device, and content ecosystem.

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech ...

Apple TV+ is now plain-old Apple TV, Apple told us yesterday. Confusing? Not for most. Indeed, Apple TV+’s dropping of the “+ ...

First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has ...

MTV will shut down five of its UK music channels by 31 December 2025 as the brand pivots toward streaming and reality content ...

There’s also a not-so-subtle message to every other streaming service. By dropping the “+,” Apple is signaling that it thinks ...

Apple has officially rebranded its streaming platform, removing the plus from Apple TV Plus to become simply Apple TV. The ...

Apple TV+ is subtracting the plus sign from its name. So, it’ll now be known as just Apple TV. That’s it. What a huge change ...

Since MTV was created, these channels have been central to pop culture, music, and youth identity. The closures will first ...

Prime Minister Keir Starmer's proposal for a mandatory digital ID system faces significant opposition, with millions ...

MTV is shutting down five UK music channels, including MTV 80s and MTV 90s, marking the end of an era for 24-hour pop videos.