Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and exerted control over almost every aspect of it.
The National Collegiate Landscape Competition is celebrating its 50th anniversary at Michigan State University this week.
The Blackfoot High School Cheer Team has been strong at competitions during the past few years but in 2026 it seemed the squad was poised for a rebuilding ...
La Cueva, Rio Rancho, Bernalillo and more bring home state spirit titles at the Pit after emotional, high-energy routines.
An HBCU cheer team returned after 20 years away and made history. Miles College wins a national championship in a ...
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