Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt Damon and Ben Affleck 2023 film ‘’Air.’’ Collaborating with Emmy-winning ...

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

A vintage video showing Michael Jordan tying his Air Jordan 1 sneakers before the 1985 NBA All-Star Game is going viral ...

Even better, the interesting anecdote inspired a new colorway for one of Jordan's most iconic sneakers. The Air Jordan 3 is ...

Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

A group of experts consider the accessories from the past 100 years that changed how we carry our things — and ourselves.

Clad in a black nubuck leather upper, the sneaker features accents of Infrared, which was a brighter, more eye-catching shade of red than what was used on Michael Jordan’s previous Chicago ...

While most companies save their best commercials for Super Bowl Sunday, Nike got a head start on their big ad. The footwear and apparel company aired a 90-second commercial last week during the ...

NFL players must wear cleats that are black, white, or an official team color. Jalen Hurts has been fined already this season for wearing mismatched Jordan cleats. Tonight, in the Super Bowl, Hurts is ...

But on the off chance you’re hearing it for the first time: When Michael Jordan ... to pay the $5,000 fine Jordan would owe every time he hit the court in the shoes. They leaned into the gimmick ...

Joe’s work was able to make New Balance cool within the “culture.” It gave the brand a shot of energy in the arm. It was the ...