The company pitched the tool as a way for “tens of millions” of SMBs to tap high-margin retail-media revenues that were ...

Mastercard launches Commerce Media, a platform that uses payments data to deliver targeted ads and clearer campaign ...

Brands can now buy ads on AmexTravel.com and target consumers with first-party transaction and travel data; pilots with ...

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial ...

In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, ...

He has more than 12 years of storytelling, editing, and design experience in print and online journalism and is most ...

Mastercard launched an ad network; Meta plans to sell targeted ads based on use of its AI products; and the Washington Post ...

With its existing base of 25,000 advertisers and significant reach to 500 million enrolled consumers, Mastercard Commerce Media operates both in owned channels as well as bank and other publishing ...

Mastercard has unveiled a digital media network that uses permissioned transaction data to deliver personalised advertising.

Mastercard has introduced Mastercard Commerce Media, a digital media network with a base of 25,000 advertisers and reach to ...

Following Mastercard’s recent entry into the space, American Express becomes the second major payments company in a week to ...

In recent times, two that leap to mind are Hollywood megastar Samuel L Jackson bigging up Warburtons bread, and movie legend ...