An advert was shown in each half of France's victory over Ireland in a 'double-box' format, lasting for 20 seconds.
The new format will be introduced during pauses in live match play and overseen by ITV Sport's production team ...
ITV to screen ads before scrums during Six Nations games - Samsung and Virgin Atlantic will be the first brands to trial the new format during the Men’s Six Nations tournament from Thursday, ITV said.
GB News on MSN
ITV told they should 'never show Six Nations again' after controversial mid-match adverts
Rugby supporters have reacted with fury this evening after ITV deployed split-screen advertising during the Six Nations ...
Doncaster Free Press on MSN
Major retrospective of best TV ads from last 50 years
The first major retrospective of British TV advertising is coming celebrating the best advertising from the last 50 years.
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