ITV has launched Dynamic Pause Ads, with custom adverts generated for users on ITVX when they pause on-demand content on connected TVs. The new format is launching with British Airways as the initial ...

ITV launches Dynamic Pause Ads, a UK-first format delivering tailored ads when viewers pause content on ITVX British Airways is the first brand to trial the new format as part of its “End of Summer ...

British Airways has become the first advertiser to uses ITVs newly launched Dynamic Pause Ads. The custom adverts generated for users on ITVX when they pause on-demand content on connected TVs. The ...

Coronation Street fans have been left heartbroken after a sad update about former character Michelle Connor was revealed on ...

Former Coronation Street actor Philip Middlemiss - famous for playing Des Barnes in the ITV soap - has reportedly been ...

Coronation Street fans are convinced that Michelle Connor is going to be killed off after a sad update on the soap - and they ...

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