Wix is a website-building company, and its Super Bowl ad will promote its Wix Harmony platform, which incorporates AI into its website creation tools. The commercial is about a woman who wants Wix ...

Will "Mad Men"-era advertising tactics like sex sells still work in the age of agentic AI? How are brands getting chatbots to see them? Disney, Mattel and more discuss.

Is the use of artificial intelligence expected to result in a reduction in headcount at marketing and advertising agencies? What sorts of AI-focused roles are agencies hiring for? How good is AI at ...