After two years of minimal big or small purchases, 2024 was the year of Salesforce's most cohesive and mature mergers and acquisitions strategy so far. Continue Reading ...

Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today announced that Pamela Lord has been appointed as its ...

As companies find funding harder to come by, more are turning toward organic growth strategies. Here's what they look like.

Opinions expressed by Forbes Contributors are their own. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When people think of pivoting, it is often limited to their personal ...

Drive business growth with game-changing CX AI insights'Did you know that research firm Metrigy says over 90% of organizations are using AI for customer and employee interactions or planning to by ...

Alex Williams is a full-stack developer and technology writer in the United Kingdom specializing in web development and data management. Small businesses face many challenges when managing customer ...

Professor Hugh Wilson of Cranfield School of Management describes the ten dimensions of world-class CRM in a multichannel world. CRM has been around for some time. We all know the theory. It's meant ...