Customer journeys are growing more complex and data-driven, but many organizations remain constrained by fragmented insights ...

L.L.Bean has selected the Amperity Customer Data Cloud to power deeper personalization across customer experiences and ...

The Dutch phone giant Odido is the latest phone and internet company to be hacked in recent months, as governments and ...

With a partner agency, Amazon Fresh incorporated a CXO strategy and tools to produce generative AI-powered on-brand campaign ...

For many companies, customer privacy is often seen as a regulatory burden that limits data use and personalization rather than as a business opportunity. Research by Natalie Chisam at the University ...

Strengthen your customer relationships by addressing these eight key customer experience failures.

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

As companies scale personalization efforts, they must balance delivering tailored experiences with ensuring customer privacy and data security.

South Korea has fined luxury fashion brands Louis Vuitton, Christian Dior Couture, and Tiffany $25 million for failing to implement adequate security measures, which facilitated unauthorized access ...

Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing ...

The economic role of customer data has changed. For more than a decade, first-party data has been treated as a cost of doing business. Brands collected it, stored it, protected it, and activated it ...

Australian business owners are being asked to take greater responsibility for how they collect and handle customer data, ...