Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...

The "vibrant new identity" was announced in a press release for the 'F1' movie. Apple is rebranding its Apple TV + streaming ...

The company revealed the news in very lowkey fashion, at the end of a press release about when its F1 movie will land on ...

Formerly known as Apple TV+, Apple’s paid streaming service launched in November 2019 with “The Morning Show” and a slew of ...

Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that ...

Apple says it’s given the streaming service a ‘vibrant new identity.’ ...

Apple TV+ is now called Apple TV. Branding experts applauded the rebrand. One said that "simplicity is the ultimate flex." ...

Apple TV+ is now Apple TV, and speculation is rising about future ad-supported options, hardware changes, and how this will ...