Apple TV Drops Plus Sign From Name in New Rebranding Effort

The "vibrant new identity" was announced in a press release for the 'F1' movie. Apple is rebranding its Apple TV + streaming ...

Apple's TV Rebrand Marks the End of the "Plus" Era

Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...

Apple TV Plus is being rebranded to… Apple TV

Apple says it’s given the streaming service a ‘vibrant new identity.’ ...

Apple TV+ is now just Apple TV

The company revealed the news in very lowkey fashion, at the end of a press release about when its F1 movie will land on ...

Apple TV+'s rebrand might seem silly, but branding experts say it's a smart move

Apple TV+ is now called Apple TV. Branding experts applauded the rebrand. One said that "simplicity is the ultimate flex." ...
Gadget Review on MSN

Apple's Late 2025 Hardware Blitz: Apple TV, HomePod & More

Apple's late 2025 hardware refresh brings A17 Pro Apple TV, M5 iPad Pro with 12GB RAM, and upgraded HomePod mini with Wi-Fi 6E for real performance gains.

How to get to the App Store on your Apple TV device, if it has one

To get to the App Store on your Apple TV, look in the top menu bar on your Apple TV 4K or Apple TV HD.