Amazon stock was higher as the company rolled out an AI-powered tool aimed at helping customers decide between products.

Amazon already dominates online shopping, but now it's setting its sights even higher. With a new artificial intelligence-powered project called Starfish, the company aims to become the world's most ...

Last month, Amazon announced that it’d launch a new AI-powered chatbot, Rufus, inside the Amazon Shopping app for Android and iOS. After a few days’ delay, the company began to roll out Rufus to early ...

The artificial intelligence tool can be found at the bottom right corner of your cell phone or on the tool bar on your PC.

Amazon’s audio summary feature is part of the company’s broader integration of AI tools into shopping experiences. In 2023, Amazon began piloting customer review summaries which use generative AI to ...

On Tuesday, Amazon announced a host of Alexa+ updates, with many of them enabling new integrations alongside the company's brand new devices.

After announcing its use of AI for product review summaries, Amazon is using generative artificial intelligence to help sellers create product descriptions, the company announced Wednesday. The large ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. As Amazon prepares to roll out Alexa+, brands face an urgent need to ...

The Amazon Holiday Kids Gift Book, which has hit mailboxes months ahead of Christmas, has become the modern child's wish book ...