AMAZON is making a major change to Prime Day and confirmed the date the huge summer sale will take place. The shopping giant has extended the length of the sales event to four days, giving

Amazon will launch hundreds of thousands of deals across tech, home, gaming and more as part of Prime Day 2025.

PRIME viewers may start to notice more ads when watching their favourite shows and movies as Amazon ramps up changes. Adverts were first introduced onto the platform in January last year, with an

Amazon Prime Video has more than doubled its commercial time per hour, jumping from about two to three minutes to as much as six, according to a June 2025 report in Adweek based on feedback from advertising industry insiders.

Amazon promised "limited advertisements" when it announced the controversial change to bring commercials to its Prime service, forcing customers to pay an extra $2.99 on their