Four days is a very long time, and we currently don’t know if Amazon plans to blast out the majority of good deals on day one, or divvy them out evenly across the event’s duration. At least, it will attempt to organize the deals with a new “Today’s Big Deals” feature for subscribers, which recaps the biggest deals across various categories.

Amazon.com's annual Prime Day sales event is scheduled for July 8 through July 11, expanding to four days from two days compared to last year, the company announced on Tuesday. "We're extending it to four days because our members have told us they just need more time to shop the deals,

Amazon confirmed that Prime Day will be longer this year in an announcement of the exact four-day sale window.