Nike have kind of had reverse history. Nike started with running, made a splash with basketball, then expanded into other ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

The Kansas City Chiefs face the Philadelphia Eagles at the Caesars Superdome in New Orleans. Kendrick Lamar will bring the ...

helping to create a better and more inclusive future through football. The new official match ball will be available to purchase from today via adidas stores, selected retail stores, and online at ...

Adidas noted as part of the deal, Holliday will debut the latest version of the ADIZERO Edge+ cleat. This move to sign Ethan is similar ... The only other time it has happened in any of the major ...

If anyone thought that Lionel Messi would miss the grand party of Super Bowl LIX, they clearly underestimated the power of ...

Sam Handy, adidas Football's general manager ... Our ambition was to design something bold, iconic and unmistakably American." According to the German company, the ball has been designed to ...

Strong festive demand and the booming popularity of classic trainers propelled Adidas to better than expected profits in the final quarter of 2024, sending shares up 7 per cent on Wednesday.